Public Relations and Local Market Promotion: A Study of Sabon Gari LGA, Kano State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Local markets are vital for economic development, serving as hubs for trade, employment, and community interaction. In Sabon Gari Local Government Area (LGA), Kano State, local markets face challenges such as low patronage, competition from larger markets, and limited awareness of their offerings. Public relations (PR) plays a crucial role in promoting local markets by creating awareness, enhancing their image, and attracting customers. Research by Abdullahi and Suleiman (2023) highlights the effectiveness of PR strategies such as advertising, community engagement, and social media campaigns in boosting market patronage. This study explores the role of PR in promoting local markets in Sabon Gari LGA.
1.2 Statement of the Problem
Despite the economic significance of local markets in Sabon Gari LGA, they face challenges such as low visibility, inadequate promotion, and competition. PR has the potential to address these issues, but its role in promoting local markets in the area remains underexplored. This study investigates how PR strategies can enhance the visibility and patronage of local markets in Sabon Gari LGA.
1.3 Objectives of the Study
-
To assess the role of PR in promoting local markets in Sabon Gari LGA.
-
To identify challenges faced in implementing PR campaigns for local markets.
-
To propose strategies for improving PR efforts in local market promotion.
1.4 Research Questions
-
How does PR contribute to promoting local markets in Sabon Gari LGA?
-
What challenges hinder the effectiveness of PR campaigns for local markets?
-
What strategies can enhance PR efforts in promoting local markets in Sabon Gari LGA?
1.5 Research Hypotheses
-
PR campaigns significantly enhance the visibility and patronage of local markets in Sabon Gari LGA.
-
Challenges such as inadequate resources and competition hinder the effectiveness of PR efforts in market promotion.
-
Improved PR strategies can lead to increased patronage and economic growth in local markets in Sabon Gari LGA.
1.6 Significance of the Study
This study provides practical insights for PR practitioners, market administrators, and policymakers on leveraging PR to promote local markets. It contributes to the development of effective communication strategies for enhancing market visibility and patronage in Sabon Gari LGA.
1.7 Scope and Limitations of the Study
The study focuses on the role of PR in promoting local markets in Sabon Gari LGA, Kano State, examining strategies, challenges, and outcomes.
1.8 Operational Definition of Terms
-
Public Relations (PR): Strategic communication processes for building relationships between organizations and their stakeholders.
-
Local Markets: Community-based trading hubs for goods and services.
-
Sabon Gari LGA: A Local Government Area in Kano State, Nigeria, known for its vibrant market activities.
Related Project Materials
INVESTIGATION OF INSTRUCTIONAL MATERIALS AND INFLUENCE ON STUDENT’S PERFORMANCE IN ENGLISH LANGUAGE
Background of the study
Notably, the English language was launched into many nations, among other things, through coloni...
ATTITUDE OF STUDENTS TOWARDS THE LEARNING OF SOCIAL STUDIES IN JUNIOR SECONDARY SCHOOLS.
BACKGROUND OF STUDY
Man’s capacity to learn, to organize learning, to communicate this learning a...
THE IMPACT OF COST ACCOUNTING FOR NON-PROFIT ORGANIZATIONS
Abstract: THE IMPACT OF COST ACCOUNTING FOR NON-PROFIT ORGANIZATIONS
This study investigates the impact of cost accounting on the financi...
IMPACT OF NATIONAL DIRECTORATE OF EMPLOYMENT PROGRAMMES ON POVERTY ALLEVIATION IN GOMBE STATE
ABSTRACT
The severe nature of poverty in Nigeria has prompted the need for government to tackle this issue through programmes or projects...
INVESTIGATING THE BENEFITS OF EARLY CHILDHOOD EDUCATION ON CYBERSECURITY AWARENESS
ABSTRACT: This study Investigated the Benefits of Early Childhood Education on Cybersecurity Awareness. The...
EFFECT OF CARTOONS ON PUPILS INTEREST AND ACHIEVEMENT IN ENVIRONMENTAL EDUCATION IN BASIC SCIENCE AND TECHNOLOGY
ABSTRACT
This study investigated the effect of cartoons on pupils’ interest and achievement in environmental education (EE) in Basi...
PUBLIC PERCEPTION OF NIGERIA ELECTRONIC NAIRA (E-NAIRA). A STUDY OF KANO METROPOLIS.
Without a doubt, the global financial system is embracing the current technological transformation from physical currency to practically virt...
AN INVESTIGATION INTO THE CAUSES OF PREMARITAL SEX SECONDARY SCHOOL GIRLS AND ITS IMPACT ON THEIR ACADEMIC ACHIEVEMENTS
ABSTRACT
The research work focuses on the causes of Premarital Sex among Secondary School Girls and Its...
THE DETERMINANCE OF INDUCED ABORTION AMONG UNDERGRADUATES STUDENTS IN NIGERIA
ABSTRACT
This study examines the determinance of induced abortion among undergraduates students in...
STATISTICAL ANALYSIS OF THE FEDERAL GOVERNMENT’S EXPENDITURE AND REVENUE
ABSTRACT
This research work was aimed at carrying out statistical analysis of federal government’s revenue and exp...
