Public Relations and Local Market Promotion: A Study of Sabon Gari LGA, Kano State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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Background of the Study
Local markets are vital for economic development, serving as hubs for trade, employment, and community interaction. In Sabon Gari Local Government Area (LGA), Kano State, local markets face challenges such as low patronage, competition from larger markets, and limited awareness of their offerings. Public relations (PR) plays a crucial role in promoting local markets by creating awareness, enhancing their image, and attracting customers. Research by Abdullahi and Suleiman (2023) highlights the effectiveness of PR strategies such as advertising, community engagement, and social media campaigns in boosting market patronage. This study explores the role of PR in promoting local markets in Sabon Gari LGA.
1.2 Statement of the Problem
Despite the economic significance of local markets in Sabon Gari LGA, they face challenges such as low visibility, inadequate promotion, and competition. PR has the potential to address these issues, but its role in promoting local markets in the area remains underexplored. This study investigates how PR strategies can enhance the visibility and patronage of local markets in Sabon Gari LGA.
1.3 Objectives of the Study
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To assess the role of PR in promoting local markets in Sabon Gari LGA.
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To identify challenges faced in implementing PR campaigns for local markets.
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To propose strategies for improving PR efforts in local market promotion.
1.4 Research Questions
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How does PR contribute to promoting local markets in Sabon Gari LGA?
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What challenges hinder the effectiveness of PR campaigns for local markets?
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What strategies can enhance PR efforts in promoting local markets in Sabon Gari LGA?
1.5 Research Hypotheses
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PR campaigns significantly enhance the visibility and patronage of local markets in Sabon Gari LGA.
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Challenges such as inadequate resources and competition hinder the effectiveness of PR efforts in market promotion.
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Improved PR strategies can lead to increased patronage and economic growth in local markets in Sabon Gari LGA.
1.6 Significance of the Study
This study provides practical insights for PR practitioners, market administrators, and policymakers on leveraging PR to promote local markets. It contributes to the development of effective communication strategies for enhancing market visibility and patronage in Sabon Gari LGA.
1.7 Scope and Limitations of the Study
The study focuses on the role of PR in promoting local markets in Sabon Gari LGA, Kano State, examining strategies, challenges, and outcomes.
1.8 Operational Definition of Terms
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Public Relations (PR): Strategic communication processes for building relationships between organizations and their stakeholders.
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Local Markets: Community-based trading hubs for goods and services.
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Sabon Gari LGA: A Local Government Area in Kano State, Nigeria, known for its vibrant market activities.
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